As we begin our journey together, I want to cover five foundational concepts you need to understand about AUTHORity Marketing.
First is that it is a long and winding road. It is journey that spans years. You can become a credible expert with a year or so of hard work. To become an Authority you are looking at 3-7 years of consistent effort and growth. You will never get hype from me but the truth. There are times when you are going to feel like the song of the same name.
Many times I've been alone
And many times I've cried
Anyway, you'll never know
The many ways I've tried
And still they lead me back
To the long winding road
Paul McCartney & John Lennon
If you are in around my age or older, you are probably singing the song in your head right now. LOL. Being an entrepreneur can be a lonely journey at first which leads to the second foundational concept – The Positioning Ladder.
Every entrepreneur starts out invisible unless you have famous family. No one knows your name or what you can offer them. This is where most entrepreneurs quit because it feels impossible to break through it but it is not.
If you continue down the road and don’t give up, you will hit the Expert stage. This is where you have laid a foundation for your business, you are getting customers and sales, plus you are getting your name out there.
In the Authority Stage life gets good. You have consistent business coming in, your name is out there in many ways and forms, your are building a good following on social media plus an email list and you are ready for exponential growth as you get in front of many people.
An Influencer is someone like Tony Robbins or Oprah Winfrey who have spent life building and is now known by everyone.
You may never hit the Influencer Stage but the Authority one, any entrepreneur can do with enough time and effort.
Third is using the Six Key Building Blocks to gain visibility and build your business systematically from invisible to Authority.
*Written & Vocal Communication
They work individually and together to help the world see the Authority you are. When that happens, watch out, you will be unstoppable!!!
When you start your business one of the best ways to do that is using the One-to-One Model, which is the fourth main concept. You connect with one person/company at a time and convert them. This allows you to lay a strong foundation in your business, when you hit the late Expert Stage you can start moving towards the One-to-Many Model, where you do something once, it goes out to multiple people and you get more results.
Finally, if you want to do this whole process faster, become an author which is concept number five. Writing your signature book to your target market will make building in all the Six Key Building Blocks, easier and faster.
Throughout these next 52 weeks, we will explore all five concepts in greater detail and I will give you actions steps to work on.
If you don’t want to wait for one year to get all the knowledge, then pick up a copy of Author to Authority. The investment you make in this book will pay you dividends for the rest of your life. The link is in the comments.
In my next article/email, I am going to share with you a sneaky enemy that if you do not deal with quickly will destroy your business!!!